add multiple delivery dates for benchmark email

That confirms the importance of providing entertainment value to your audience. Just like with the open rates, media does very well in click-through rates as well. The lowest average CTR was in retail with 1.1% from Campaign Monitor.Media has the highest average click-through rate, with 4.62% from MailChimp, and 4.48% from GetResponse.*Again, Hubspot’s click-through rates are calculated from opened emails, not all sent emails. The average click-through rate of emails ranges from 2.6% (Campaign Monitor) to 3.43% (GetResponse). Average Email Click-Through Rates: How Much Traffic Does Email Drive? But you have to abide by local rules and regulations on unsolicited emails (or recipients will mark your emails as spam). Targeted emails to central players in different companies can be a powerful marketing tool. In fact, according to outreach.io, the open rate benchmark is 27%, almost 10% higher than the lowest average of automated email providers. It may sound counterintuitive, but when done in a compelling manner, cold outreach emails have a higher open rate than opt-in marketing emails. Note that the industry differences in open rates aren’t entirely consistent between providers. Emails that have some level of entertainment value could be crucial to campaign performance. It may indicate that consumers are more likely to open and read emails that interest them. Media & entertainment consistently has an above-average open rate across all platforms. The lowest registered average open rate is 12.6% in retail, via Campaign Monitor.The highest average open rate registered in any industry is 28.72% in media and entertainment via GetResponse.If every subscriber is twice as likely to take action on your emails, that probably means a significant impact on your bottom line as well. The click-through rate of segmented campaigns is 100.95% higher (on average) than non-segmented ones. While opens, unique opens, bounces, and unsubscribes see some improvement, that’s not the real story here. Segmented emails appear to perform significantly better than just mass-emailing an entire audience. Email Segmentation Statistics: Should You Segment Your Audience? That means at least four in ten of your subscribers will probably read your email on mobile devices. So you have to keep this in mind when designing your newsletters and writing your subject lines. The remaining 58% is split with 18.2% for desktop apps, and 39.8% of email opens in web apps (like Gmail or ). It’s alive and well! Environment Share: What Device Do People Use to Open Their Emails?īut where do consumers tend to open their emails? Nearly 42% of all email opens happen on mobile apps. Many marketers portray email as an outdated medium on the way out, but that’s not the case. The pattern here isn’t as clear-cut as the actual time spent checking their inbox and sending email statistics.īut what we can say for sure is that email is in no danger of becoming a dead channel. In comparison, office workers over that age only spend 5 hours per day on email.Įmail is not just a marketing channel for older generations. Large parts of the business world are still managed 100% through (or partly through) emails, and the usage patterns reflect this. 41% even check their work email in bed, before or after work. Data tells us that, in a 2018 study by Adobe, those who were born between 19 spent a whopping 6.4 hours a day on email. Millennials may be the age group that uses email the most.

Comparatively, only 69% of US adults are on Facebook. Not to mention, email has a 90.3% penetration rate among US internet users. Even if you added them up with Instagram’s 1 billion+ users, you don’t even come close to the same number of users. The latest Facebook statistics give them over 2.2 billion monthly active users. No platform even comes close to the potential reach of email. Experts expect that number to grow as high as 4.48 billion by 2024.

In 2023, 4.03 billion people around the world use email. Did you know that 4.03 billion people around the world used email in 2020? 👩‍💻 Move aside, social media- email is still the most powerful tool out there for content distribution.💥 Learn more right here 👇 Click to Tweet Total Potential Email Reach and Demographics Your subscribers might also forward it directly to further members of their own network and increase your email reach. That means you can reach not just one potential lead with a marketing email. Email Is a Top 3 Channel for the Social Sharing of Business ContentĮmail is also the second most popular channel for sharing business-related content with coworkers. A whopping 70% of professionals use email to share content related to their company or industry.

Add multiple delivery dates for benchmark email